Young Musicians Unite’s greatest marketing asset is the talent within the organization. To celebrate and showcase the non-profit’s success in providing free music education, my marketing team decided to create a YouTube video that demonstrates the creative and positive impact YMU has on the community.

Throughout this project, my primary focus was on developing the creative direction and marketing strategy for the video's release and promotion.

The video has been a tremendous success for Young Musicians Unite's growing YouTube channel. Within four months, it garnered 12,000 views and received high praise from the non-profit's most notable donors.