House of herrera

Driven by the fashion and luxury industry’s steady shift toward experiential living and branded residences, I decided to develop a personal project to envision a luxury stay by Carolina Herrera. My goal was to explore the concept of a "luxury home away from home," translating the brand’s iconic elegance and sophisticated heritage into a livable and luxurious environment.

This vision brought "House of Herrera" to life, a hospitality concept designed to mirror the brand’s DNA by harmonizing the architectural grace of New York’s heritage townhouses with the inviting warmth of a private estate. I conceptualized this property as a polished, "home away from home" that offers the elite perks and seamless service of a five-star stay.

To bring this vision to life, I leveraged artificial intelligence to generate imagery and developed a series of detailed mockups. This allowed me to demonstrate the aesthetic direction for the entire townhouse, ensuring every design element was a cohesive reflection of the Herrera legacy.