The Miami Gardens Youth Music Festival is a celebration of culture, community, and the arts in the Miami Gardens district. The event brings an entire neighborhood together with performances from 600 local students, food vendors, scavenger hunts, and activities for the whole family!

As Marketing Director, I was tasked with raising awareness about the event, aiming to surpass the previous year's attendance of 800 individuals. To achieve this, I led a comprehensive marketing campaign that involved paid media, out-of-home advertising (billboards, flyers, and posters), social media, video, and email marketing. Additionally, I facilitated cross-promotional efforts with all festival stakeholders, including performers, venues, vendors, and involved organizations. Through close collaboration and effective communication, the festival achieved remarkable success, surpassing our attendance goal by 90% and drawing an impressive crowd of approximately 1,500 attendees.